FIRST SHAMPOO

Professional pH Neutral Car Shampoo

SAI | CHE FIRST SHAMPOO is a professional pH neutral car shampoo engineered for efficient maintenance washing without unnecessarily compromising existing waxes, sealants or compatible coatings.

Its highly concentrated formula can be diluted up to 1:1000, delivering exceptional product efficiency for professional detailing shops, mobile detailers and enthusiasts who wash frequently.

A balanced surfactant system produces rich foam and strong lubrication to help encapsulate and lift everyday road film and light contamination during contact washing.

The formula rinses cleanly and leaves behind no intentional gloss enhancers or protective layer, making FIRST SHAMPOO an ideal choice when the goal is simply to clean the vehicle while preserving the existing protection underneath.

Finished with a fresh grapefruit fragrance for a clean, professional wash experience.

Developed and performance-tested by Shavit Lab, in partnership with SAI | CHE, FIRST SHAMPOO is part of our Premium Curated Range—a selection of professional detailing products chosen for reliability, efficiency and real-world detailing performance.

Clean the car. Preserve the protection.

Why Use a pH Neutral Car Shampoo?

Not every maintenance wash requires aggressive chemistry.

For vehicles that are already protected and regularly maintained, the objective is often to remove ordinary contamination without unnecessarily attacking the existing protection.

FIRST SHAMPOO is designed around that principle.

Its mild, neutral formulation makes it particularly suitable for routine washing of:

• Waxed vehicles
• Sealed vehicles
• Ceramic-coated vehicles
• Well-maintained daily drivers
• Show vehicles
• Regularly detailed vehicles

The result is effective maintenance cleaning without turning every wash into a decontamination process.

Ultra-Concentrated Up to 1:1000

One of FIRST SHAMPOO's strongest advantages is efficiency.

At its maximum 1:1000 dilution, approximately:

1 mL shampoo + 1 L water

That means:

10 mL → approximately 10 L of wash solution

20 mL → approximately 20 L

100 mL → approximately 100 L

500 mL → approximately 500 L

For professional detailers working through large numbers of vehicles, that concentration can significantly reduce the amount of shampoo required per maintenance wash.

Actual dilution should be adjusted according to the product directions, contamination level and washing method.

Built for Professional Efficiency

For a professional shop, shampoo performance isn't only about foam.

The product also needs to make sense operationally.

FIRST SHAMPOO is designed around:

• High dilution
• Low product consumption
• Consistent cleaning
• Strong lubrication
• Easy rinsing
• Protection-friendly maintenance
• Repeatable professional workflows

That makes it particularly useful for high-volume environments where product efficiency matters alongside finish quality.

High Lubrication for Contact Washing

Lubrication is one of the most important characteristics of a quality contact-wash shampoo.

During washing, dirt and contamination need to be removed while minimizing unnecessary friction between the wash media and paint.

FIRST SHAMPOO creates a lubricated wash solution designed to help the wash mitt move smoothly across the surface.

This helps support a safer contact-washing process when combined with proper wash technique.

No shampoo can eliminate the possibility of wash-induced marring, but good lubrication + clean wash media + proper technique can help reduce unnecessary friction.

Rich, Controlled Foam

FIRST SHAMPOO creates rich foam that helps distribute the cleaning solution across the vehicle.

The foam assists the washing process while the surfactant system works to loosen and suspend everyday contamination.

But foam isn't the only measure of shampoo performance.

FIRST SHAMPOO is designed to balance:

Cleaning + Lubrication + Rinsing + Efficiency

rather than simply producing foam for visual effect.

Wax-Safe Maintenance Washing

FIRST SHAMPOO is specifically positioned as a maintenance shampoo.

When used as directed, its mild formulation is designed to clean without unnecessarily degrading compatible existing:

• Waxes
• Paint sealants
• Ceramic coatings
• Other compatible protection systems

This makes it a logical choice between deeper decontamination washes.

Ideal for Ceramic-Coated Vehicles

A ceramic-coated vehicle still needs to be washed.

The difference is that routine maintenance should generally focus on removing surface contamination while allowing the coating to continue performing underneath.

FIRST SHAMPOO fits naturally into a coating-maintenance routine because it provides cleaning and lubrication without intentionally depositing another protective layer over the surface.

For a regularly maintained coated vehicle:

Pre-Rinse → FIRST SHAMPOO → Contact Wash → Rinse → Dry

Additional decontamination should be performed when the condition of the vehicle requires it.

FIRST SHAMPOO vs pH= THICK FOAM

These products should have clearly different roles in the SAI | CHE lineup.

FIRST SHAMPOO

Choose FIRST SHAMPOO when you prioritize:

• Extreme dilution efficiency
• Professional maintenance washing
• High lubrication
• Wax and coating maintenance
• Cost-per-wash efficiency
• High-volume detailing
• Clean rinsing

pH= THICK FOAM

Choose pH= THICK FOAM when you prioritize:

• Thick, clinging foam
• Foam-cannon experience
• High-foam washing
• Enthusiast maintenance
• Visual foam coverage

The easiest positioning is:

FIRST SHAMPOO → Professional Efficiency

pH= THICK FOAM → Maximum Foam Experience

That gives both neutral shampoos a distinct reason to exist.

FIRST SHAMPOO vs pH+ PREWASH

These products perform different stages of the wash process.

FIRST SHAMPOO

A neutral maintenance shampoo intended primarily for regular contact washing.

pH+ PREWASH

A stronger alkaline prewash designed to attack more substantial road film, grease and traffic contamination before contact washing.

For a heavily contaminated vehicle, a workflow could include:

pH+ PREWASH → Rinse → FIRST SHAMPOO → Rinse → Dry

For a lightly contaminated, regularly maintained vehicle, FIRST SHAMPOO may be sufficient for the main wash stage.

How to Use FIRST SHAMPOO

For a typical bucket wash:

1. Rinse the vehicle to remove loose contamination.
2. Dilute FIRST SHAMPOO according to the product directions and level of contamination.
3. Agitate the wash solution to distribute the shampoo.
4. Load a clean wash mitt with solution.
5. Wash the vehicle methodically from cleaner areas toward dirtier areas.
6. Frequently rinse or replace contaminated wash media.
7. Keep the surface appropriately wet during the process.
8. Rinse the vehicle thoroughly.
9. Dry using an appropriate microfiber drying towel.
10. Inspect the vehicle before applying any additional maintenance product.

Avoid washing on excessively hot surfaces or allowing shampoo solution to dry where prohibited by the product directions.

Maintenance Wash Workflow

For regularly maintained vehicles:

Rinse → FIRST SHAMPOO → Contact Wash → Rinse → Dry

For more contaminated vehicles:

Prewash → Rinse → FIRST SHAMPOO → Contact Wash → Rinse → Dry

For deeper decontamination:

Wash → IRON REMOVER → TAR REMOVER where required → Clay if required → Polish/Protect as needed

Use the least aggressive process necessary for the condition of the vehicle.

Grapefruit Fragrance

Professional detailing products are working chemicals, but the user experience still matters.

FIRST SHAMPOO is finished with a fresh grapefruit fragrance designed to provide a clean wash experience without an unnecessarily overpowering scent.

For professionals washing multiple vehicles per day, small details like product feel, rinsing behaviour and fragrance contribute to the overall working experience.

High-Volume Detailing

The up-to-1:1000 dilution makes FIRST SHAMPOO particularly attractive for:

• Detailing shops
• Mobile detailers
• Dealerships
• Vehicle preparation departments
• High-volume wash programs
• Professional maintenance plans

For these users, the key metric isn't simply bottle price.

It's cost per wash.

A concentrated shampoo can allow a professional operation to generate a significant volume of usable wash solution from a relatively small amount of concentrate.

Key Features

• pH neutral maintenance shampoo
• Up to 1:1000 dilution
• Highly concentrated formula
• Rich foam
• High lubrication
• Helps support safer contact washing
• Mild, wax-safe formulation when used as directed
• Suitable for compatible ceramic-coated vehicles
• Clean-rinsing formula
• Designed for routine maintenance washing
• Excellent product efficiency
• Fresh grapefruit fragrance
• Professional detailing performance
• Developed and performance-tested by Shavit Lab
• Part of the SAI | CHE Premium Curated Range

Ideal For

• Maintenance washing
• Ceramic-coated vehicles
• Waxed vehicles
• Sealed vehicles
• Regularly maintained vehicles
• Professional detailing shops
• Mobile detailers
• Dealership preparation
• High-volume detailing
• Enthusiast car care
• Cost-efficient professional washing

Frequently Asked Questions

What is a pH neutral car shampoo?

A pH neutral car shampoo is a maintenance wash product formulated around a neutral pH rather than strongly acidic or alkaline cleaning chemistry.

It is particularly useful for routine washing where effective cleaning, lubrication and preservation of existing compatible protection are priorities.

What is the dilution ratio for FIRST SHAMPOO?

FIRST SHAMPOO can be diluted up to 1:1000 according to the intended application and product directions.

At 1:1000, approximately 10 mL of concentrate produces 10 litres of wash solution.

How much FIRST SHAMPOO do I need for a 20-litre wash bucket?

At a 1:1000 dilution, approximately 20 mL of shampoo is used for 20 litres of water.

Follow the product directions and adjust concentration where required.

Is FIRST SHAMPOO safe for waxed cars?

FIRST SHAMPOO is designed as a mild, wax-safe maintenance shampoo when used as directed.

Can I use FIRST SHAMPOO on ceramic-coated cars?

Yes. It is particularly well positioned for routine maintenance washing of compatible ceramic-coated vehicles.

Does FIRST SHAMPOO remove ceramic coatings?

It is designed as a mild maintenance shampoo rather than a coating-stripping cleaner when used according to its directions.

Does FIRST SHAMPOO produce foam?

Yes. The concentrated surfactant system is designed to produce rich foam while maintaining strong lubrication and clean rinsing.

Is more foam better?

Not necessarily.

Foam can help distribute cleaning solution and improve the wash experience, but lubrication, cleaning ability, rinsing behaviour and proper wash technique are also important.

What's the difference between FIRST SHAMPOO and pH= THICK FOAM?

FIRST SHAMPOO emphasizes professional efficiency, high dilution and maintenance washing.

pH= THICK FOAM emphasizes dense foam and the foam-cannon washing experience.

Can professional detailers use FIRST SHAMPOO?

Yes. Its high dilution ratio makes it particularly suitable for professional shops, mobile detailers and high-volume maintenance programs.

More Washes From Less Product.

Professional efficiency isn't about using more chemical.

It's about using the right amount of the right chemistry.

SAI | CHE FIRST SHAMPOO combines an up-to-1:1000 dilution ratio, pH-neutral cleaning, high lubrication and rich foam in a maintenance shampoo designed for repeatable professional results.

Dilute → Wash → Rinse → Dry.

Developed and performance-tested by Shavit Lab, in partnership with SAI | CHE.

SAI | CHE Premium Curated Range — Professional products selected for the process.